If you create it more for your own use and not for people, you don’t have to tweet it and it won’t appear in their newsfeed. They will basically see the gallery of tweets you’re showcasing.īased on your purpose, you don’t necessarily need to tweet the Moment. They will see the same page and design that you saw when you were editing the Moment. It’s just that when they click on it, your followers will see a separate window with the gallery/timeline you created. If you want to wait more or you don’t have the time to publish it right away, you can click on Finish Later and the Moment will be saved as a draft.Īfter the publication, it will appear in the newsfeed like a normal tweet. When the Moment is ready, click Publish (top right of the page). Here, you can make slight adjustments like changing the order, cropping the image to fit the mobile screen, or removing the tweet if you changed your mind. Just scroll and add the tweets you find relevant to your post by clicking on the check sign near the respective tweet.Īfter you mark a tweet for inclusion, it automatically disappears from the list and is added to the top of the Moment (under the cover).
Now, if you’re going to stick with one of the first two options, you’ll be given a list of many tweets from which you can select the ones you want to appear in your story. If none of these options works for you, you can either search for a specific tweet – in case you know the words – or link to it directly via the same content box. You can actually add a mix of tweets that you can select from those you created yourself and tweets published by others (you can search by one’s profile). Below these three requirements, you can choose what tweets to add to the Moment. In a new window, a small editor will ask you to write a title, a description, and set the cover photo of your story. A button saying Create New Moment will appear right away, as you can see in the image below. Go to your profile and click on Moments (you can find it in the same menu with the Likes, Lists, and Followers). It’s actually very easy to add a Twitter Moment, it requires a few intuitive steps, which I am going to show you now. Just like sponsored advertising on Facebook, you pay a fee to display your Moment as an ad in people’s newsfeed based on a specific target audience. This type of advertisement is called In-Stream Sponsorship because you pay a premium publisher to sneak your brand among the tweets they add to their Twitter Moment.Īpart from Sponsored Moments, which were added this January, there’s also the Promoted Moments option that was released right after the initial launch of the Twitter Moments in 2015. Through Sponsored Moments, you make an agreement with a partner to integrate your brand into their Moment and promote it to their specific audience, which is beyond your own number of followers. The Sponsored option is still available and includes interstitial tweets of the company and a branded cover. Subsequently, Twitter expanded the feature into Sponsored Moments, which aimed to help marketers give a boost to their businesses. It’s not only that you can create and tweet Moments, you can actually use them for advertising. If you take a look at its social media competitors, you’ll realize that all of them have already adopted this feature that facilitates people’s engagement with the trends.īut that’s not all. Twitter, a more narrowed social media platform when it comes to multimedia display, came up with these Moments in an attempt to catch up with the last two years’ visual expansion. You can think of Twitter Moments as mini storytelling posts so, instead of publishing a single tweet, you can put together more of them in a progression style.
Just like Insta Stories, you can use this feature to share moments of various activities and topics by presenting them in a succession of related tweets. Adopting this new feature made Twitter more flexible and open to what seems to be the new marketing trend: multimedia (video, animation, storytelling). Twitter means information, business promotion, and news.
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Twitter was and still is built with a professional purpose in mind that, unlike Instagram or Snapchat, didn’t focus much on imagery and visual stories. The main idea of Twitter Moments was to make the tweets more storytelling-friendly. A month after that, Twitter Moments officially became available to all Twitter users – this happened on September 28th, 2016. Later, in 2016, the target group widened by allowing influencers and creators to have access to it too.
The addition went live shortly after Snapchat Stories release. At first, only the social network and its partners could use Twitter Moments. Twitter Moments were introduced by Twitter in 2015, one that allows users to curate stories from a range of topics such as Sports, News, and Entertainment.
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